I came across a great catalog today which sales outdoor/athletic clothing for women called Title Nine (just now got the reference to women's collegiate sports). Of course I loved the merchandise in their catalog, but what I loved more were the models that they featured. They are all real women and the catalog features each one by identifying their name and a few fun facts.
What I also loved was the Founder's note on the inside front cover. I felt that this statement really defined me well Obviously, I am their target audience. Here is what it says:
"An athlete is...
A Mom squeezing in her workout before the kids wake up.
Candace Parker squeezing in one more rep as she prepares her post-partum body for another season of pro hoops.
A woman who juggles work commitments but never forgets her commitments to herself.
That woman on the elliptical breaking bad habits as she builds a better body.
Dana Torres (who by the way is my hero) breaking barriers even if she's not breaking records.
A girl discovering the competent machine that is her body.
A woman discovering the same thing.
What is an athlete? An athlete is you." -- Missy Park, Founder
If you have an opportunity, check out their site which also features these "real" models
Thursday, August 20, 2009
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2 comments:
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